About Us


What began as a family business almost six decades ago, in the then rural district of Marikana in Rustenburg, has evolved to a household name. Founder CC Steyn built his business on solid relationships, superior products and outstanding after-sales support, and, when he retired, he handed over the same core values and vision to the now managing director, Jaap Kroon. From there, the group’s footprint expanded further to the opening of branches in Steelpoort, Kathu, Johannesburg, Middleburg and Botswana.

It’s a matter of professional pride for us to be the industry leaders, to set the benchmark for all others in the field. And we rest that pride on our achievements so far. With 60 years experience, through which our brand has evolved, we now deliver an expansive range of house brands that address the needs of all industry sectors.


We understand that we are only as strong as our employees. Their passion and imagination are our most valuable asset, and help us to foresee future possibilities. It is through our employees that we are able to deliver on our promises to drive innovative and sustainable solutions, not only for today, but for the benefit of generations to come.


We aim to not only remain a profitable and competitive player in the field of auto-electrical and LV, MV and HV electrical supplies, but to set industry standards and benchmarks, serving as a leader in the field. We also aim to expand our operations in South Africa and abroad.


Since our inception, the ELECTRO DIESEL GROUP has been governed and animated by our core values. They shape the culture and define the character of our company. They provide a template for how we behave, conduct our business and relate to you, our customer. We’ll stop at nothing to ensure that your expectations are exceeded, by delivering the right product, at the right price, with ample availability and after-sales support. Because excellence and authenticity are woven into the DNA of our brand.

With a heart as big as our drive to excel, we implemented a Black Employee Trust in 2011, with all previously-disadvantaged employees as beneficiaries. And our drive to offer the best service possible extends to community service. We’ll do anything from major road races to setting up playground equipment, because we believe in driving change and upliftment.

Going the extra mile? We’ve got the drive.

“We trust these products so much, that we put our name it”

The EDG house brands consist of:

EDGPARTS – spare parts on tap

EDGLUGS – all the lugs you need

EDGGAUGE – for a full range of gauges

EDGLED – sorting all your lighting needs

EDGGLOBE – full-spectrum globes

EDGFUSE – fulfilling all your fuse requirements

More than our own house brands, we go one step further to source all the very best brands, and, if we haven’t got it in stock, we’ll see it as a personal challenge to add it to our arsenal.

We make sure that we’ve got all the big names, like Remy, Mahle, Bosch, Duracell, Schumacher, Seger VDO and Spanjaard, to name but a few. In fact, we don’t just sell the best brands at the best prices in the auto-electrical and electrical industries, we guarantee that all our products are OE-manufactured.

But besides our inexhaustible arsenal of products, we go beyond that, to offer full-circle services for all things auto-electrical. We offer haulage light manufacturing, and other technical services, like harness- and panel-building and wireless rig remotes. Our Collision Awareness Systems (CAS) are designed to international standards, but are locally manufactured, because we believe in supporting local industry. We also offer full Engine Protection Systems, and, as agents for Power Protect and EPS901, we carry the full range of equipment needed to install and maintain these systems, with back-up guarantees.

We are driven by innovation in everything we do – constantly looking for new innovative technologies to augment our offering, and constantly delivering affordable business solutions, leading industry brands, excellent service, short response times, solid relationships, and attention to detail.