About Us



Electro Diesel Group’s story dates back six decades, with our foundation in 1959 by Mr. CC Steyn. The company, initially a family venture, was established in Marikana, an agricultural district in Rustenburg. As Rustenburg transitioned from a rural landscape into North-West Province’s most rapidly expanding city, Electro Diesel Group paralleled this transformation, evolving from a small independent venture into a formally registered private company.

With Mr. Steyn’s decision to step back from direct business involvement, the reins were handed over to Mr. Jaap Kroon.

In 2006, a notable milestone was achieved when our Director, Mr. Christo Kroon, expanded the company and founded the Steelpoort branch. The group’s overall capabilities were strengthened when Mr. Bino Etsebeth, an individual with extensive experience in mining and business, joined us as a Director in 2009, thus contributing significantly to our group’s expertise.

To meet the escalating demand for high-quality parts and services in the swiftly expanding mining sector, the Electro Diesel Group extended its operations by opening a new branch in Kathu, Northern Cape, in 2014. Building on this expansion, we ventured into Phalaborwa, Limpopo, in 2018.

Our journey in Phalaborwa was strengthened with the induction of Adv. T.R. Malatji, who brought valuable contributions, securing a 51% ownership stake in EDG Phalaborwa (PTY) Ltd. Concurrently, Mrs. MT Nkuna joined our team in the Limpopo branches (Steelpoort, Driekop, Tweefontein, and Nkangala). As a majority stakeholder with 51% ownership, she is instrumental in our local franchise project aimed at empowering the local community.

 In a similar way, Mr. M.F Saidoo partnered with our North West branches (Rustenburg, Mooinooi, Brits, and Northam) in February 2022. His collaboration led to the creation of new franchise companies, including EDG Rand (Gauteng), where he retains 51% ownership, further propelling our local franchise project initiatives and extending our footprint in South Africa even further.



We understand that we are only as strong as our employees. Their passion and imagination are our most valuable asset, and help us to foresee future possibilities. It is through our employees that we are able to deliver on our promises to drive innovative and sustainable solutions, not only for today, but for the benefit of generations to come.


We aim to not only remain a profitable and competitive player in the field of auto-electrical and LV, MV and HV electrical supplies, but to set industry standards and benchmarks, serving as a leader in the field. We also aim to expand our operations in South Africa and abroad.


Since our inception, the ELECTRO DIESEL GROUP has been governed and animated by our core values. They shape the culture and define the character of our company. They provide a template for how we behave, conduct our business and relate to you, our customer. We’ll stop at nothing to ensure that your expectations are exceeded, by delivering the right product, at the right price, with ample availability and after-sales support. Because excellence and authenticity are woven into the DNA of our brand.

With a heart as big as our drive to excel, we implemented a Black Employee Trust in 2011, with all previously-disadvantaged employees as beneficiaries. And our drive to offer the best service possible extends to community service. We’ll do anything from major road races to setting up playground equipment, because we believe in driving change and upliftment.

Going the extra mile? We’ve got the drive.

“We trust these products so much, that we put our name it”

The EDG house brands consist of:

EDGPARTS – spare parts on tap

EDGLUGS – all the lugs you need

EDGGAUGE – for a full range of gauges

EDGLED – sorting all your lighting needs

EDGGLOBE – full-spectrum globes

EDGFUSE – fulfilling all your fuse requirements

More than our own house brands, we go one step further to source all the very best brands, and, if we haven’t got it in stock, we’ll see it as a personal challenge to add it to our arsenal.

We make sure that we’ve got all the big names, like Delco Remy, Mahle, Bosch, Seger, VDO and Spanjaard, to name but a few. In fact, we don’t just sell the best brands at the best prices in the auto-electrical and electrical industries, we guarantee that all our products are OE-manufactured.

But besides our inexhaustible arsenal of products, we go beyond that, to offer full-circle services for all things auto-electrical. We offer haulage light manufacturing, and other technical services, like harness- and panel-building and wireless rig remotes. Our Collision Awareness Systems (CAS) are designed to international standards, but are locally manufactured, because we believe in supporting local industry. We also offer full Engine Protection Systems, and, as agents for Power Protect and EPS901, we carry the full range of equipment needed to install and maintain these systems, with back-up guarantees.

We are driven by innovation in everything we do – constantly looking for new innovative technologies to augment our offering, and constantly delivering affordable business solutions, leading industry brands, excellent service, short response times, solid relationships, and attention to detail.